Social Media and Influencer Marketing Manager

Social Media Management

• Owning the day-to-day delivery of the TMA social media service across assigned client accounts

• Developing monthly content plans, content calendars and campaign briefs

• Creating and designing graphics, images, and videos for client social media and campaigns

• Capturing, editing, and producing photo/video content as needed, including on-location shoots

• Managing social media accounts (scheduling, posting, community management and inbox/comment moderation)

• Monitoring and reporting on social media performance monthly; submitting reports on their respective due dates

• Contributing to social media strategy development (client and agency)

• Brainstorming and collaborating with clients and internal teams on campaign ideas

• Building and maintaining positive client relationships

• Staying updated with design, content, platform and social media trends

• Meeting client KPIs and deliverables

Influencer Management

• Assisting with the TMA Influencer service

• Assisting in identifying, researching, and onboarding influencers, content creators, and brand ambassadors aligned with campaigns

• Assisting with maintaining strong relationships with influencers, negotiating rates and contracts, and ensuring smooth collaborations

• Assisting with planning and executing influencer campaigns across platforms including Instagram, TikTok, YouTube, and X (Twitter)

• Assisting with briefing creators, managing content approvals and ensuring deliverables are posted on time and to brief

• Assisting with tracking and analysing influencer performance, engagement, and ROI; providing reports and insights

• Assisting with identifying and managing UGC creators for brands and repurposing creator content for client social channels

• Assisting with packing and organising shipment of influencer/media products (note: this role includes hands-on logistics where required)

• Working closely with the account manager and PR team to execute strategy and campaigns

• Having an ear to the ground in the influencer and creator space

• Meeting client KPIs and deliverables

Events & Activations

• Supporting the planning and on-the-day execution of events, launches and brand activations, with a focus on influencer attendance, live content capture and post-event social coverage

• Assisting with managing influencer guest lists, RSVPs and on-site creator experiences

• Working in collaboration with the account, PR and social media teams

Other

• Willingness to travel for shoots, events, or client projects as and when required

• Willingness to upskill as and when required

• Assisting with office administration

• Being proactive