About the Role
tma is looking for a culturally plugged-in, strategic Influencer & PR Manager to join our growing agency. This role sits at the intersection of influencer marketing, PR, social media, and events. You’ll be responsible for shaping how brands show up in culture – building strong creator and media relationships, driving earned media, and leading influencer-led campaigns that genuinely move the needle. We work with leading local and global brands across beauty, luxury, lifestyle, fashion, and retail, and we’re looking for someone who lives and breathes social media, trends, and creator culture.
What You’ll Be Doing
• Own and manage influencer and PR strategy across multiple brands
• Identify, vet, brief, and manage influencers (nano → macro) aligned to brand DNA
• Build and maintain strong long-term influencer and media relationships
• Plan and execute PR campaigns, influencer seeding, launches, and collaborations
• Coordinate PR-led events (guest lists, RSVPs, influencer attendance, follow-ups)
• Secure earned media coverage across digital, print, and social platforms
• Stay ahead of social media trends, platform shifts, and emerging creators, translating insights into brand opportunities
• Track and report on performance: reach, EMV, coverage, sentiment, influencer ROI
• Work closely with content, social, and client service teams to ensure aligned execution
Present clear reporting, insights, and recommendations to clients
Requirements
2-4+ years’ experience in Influencer Marketing, PR, Communications, or Creative Marketing
Strong experience working with premium, luxury, beauty, cosmetics, fashion, or lifestyle brands
Proven ability to lead influencer and PR campaigns end-to-end
Hands-on experience with influencer seeding, launches, and PR-led events
Deep understanding of Instagram, TikTok, and creator ecosystems
Strong reporting and insight skills (reach, EMV, coverage, sentiment, ROI)
Degree in Marketing, Communications, Business, or a related field
Johannesburg-based and willing to travel when required
Valid driver’s licence Preferred
Existing media and influencer network within South Africa
Experience working with international or global brands
Agency experience
Postgraduate or advanced marketing/communications qualification
About the Company
tma is a young & dynamic team that is submerged in everything that is the internet. we drive brand messages through various strategies employed through events, social media and public relations.
we are passionate about helping brands find their creative voice. specialising in the digital marketing, content creation & influencer worlds. our one-stop marketing agency helps help our clients over perform & thrive in a changing omni-channel world. we leverage unique strengths to build a personalised roadmap to success.
tma creates work that is intelligent, quantifiable, and always based on understanding and insight. from envisaging data to building actionable insight, we focus on turning understanding and insight into activity with an equal focus on data, strategy and creative. we turn data into quantifiable result-driven creative campaigns
What We Offer
• 21 days annual leave
• Hybrid working
• Employee discounts across select client brands
• High level of autonomy and ownership within the influencer & PR function
• The opportunity to shape, scale, and lead influencer & PR strategy within a fast-growing creative agency
• Exposure to high-profile brands, launches, and events